About
Design Director with over 15 years of experience specialized in comprehensive company and product branding programs.
About
I am a New York-based VP Group Design Director with over 15 years of experience building and leading both local and remote-working cross-discipline teams to create impactful B2C and B2B communications that drive brand engagement and help achieve business outcomes. My expertise spans branding, design systems, information architecture, editorial design, packaging, marketing, and user-centric design for multiple platforms.
Known for my passionate, committed and hands-on leadership style, I actively participate in daily operations alongside my team, fostering a strong sense of teamwork and collaboration. With a unique understanding of diverse cultures and markets gained from working in various countries across the Americas, I bring a fresh and versatile approach to every challenge. I strive for design excellence and am dedicated to leveraging my creative vision, strategic thinking, and problem-solving skills to help clients achieve their business goals through impactful communications.
Expertise
BRAND/DESIGN AUDITING & INSIGHTS
CORPORATE/PRODUCT BRANDING & VISUAL IDENTITY
DESIGN SYSTEMS & PROCESSES
USER-CENTRIC DESIGN
CRM
PRINT & DIGITAL ADVERTISING
Skills
BRAND/DESIGN CONSULTANCY
LOCAL/REMOTE TEAM LEADERSHIP
CROSS-FUNCTIONAL COLLABORATION
PROBLEM SOLVING
DESIGN THINKING
PRESENTATION & STORYTELLING
PROJECT MANAGEMENT
